Golf – articles Mattias Brännholm wrote his first article on golf in 1984. It was about the local golf club having a new golf coach. That article was the start of a career in the media industry.
Since then, much of his professional life has been related to golf, whether as a writer in golf magazines or as an editor and reporter at SVT Sport. Or, for that matter, as a presenter, producer and reporter for the Swedish Golf Association’s strategic communication concept Pitch . Something Mattias has worked part-time with since 2020 and still does.
Over the years, Mattias has built up an extensive network of contacts in the industry and also gathered quite a bit of insight into everything from club operations to the conflict between the LIV Tour and the PGA Tour. And everything in between.
Occasionally Mattias writes about golf. The articles are collected here. I hope you enjoy reading them.