I will start blogging. Making changes is part of turning 50. Yes, I’m going to start training too, but I’ve been saying that since I was 17 years old, so we’ll see how that goes. But blogging, on the other hand, I can see it happening.
Three reasons to start blogging
There are several reasons why I have taken this decision.
The three main ones are.
- Professionally – I’ve made a pretty big change in my professional life in the last few years, from being a TV reporter to being a consultant in digital marketing and storytelling. (You can read more about it at www.brama.se). There are many hipsters and youngsters who know nothing but digital. Why should I compete with them? There are already so many knowledgeable… Well, I will have a different perspective. One with more life experience. I am an analog fossil trying to adapt to the world we live in today. I have a perspective on digital change. And how to commercialize it. I notice how I am far from alone in this situation. Let me put it this way: I think those who come to read the blog for professional reasons know, like me, what Tipp-ex smells like….
I am an analog fossil trying to adapt to the world we live in today.
- I will share my experiences and insights. It can be anything from recordings and situations to robbery stories on behalf of SVT sport and… other robbery stories. Once a year, someone thinks I should write a book. Those who really know me understand that this is not really my thing. However, in a blog format, I can share events, stories and experiences from time to time.
- Sometimes I will also be a bit private here. The blog will be by far the most professional and job-oriented. Its purpose is (actually) to create added value in communication and marketing. But I think you add color and depth to a blog if you are a little personal and private as well. So there will probably be some of that.